TPBC: Building a Better Accessories Program
Featuring: Michael Muzzo, Marketing Manager TPBC
For independent cannabis retailers, accessories can be much more than an add-on. A well-planned accessories assortment can create incremental revenue, improve the customer experience and give budtenders another opportunity to build a complete solution around the customer’s purchase.
That’s where Turning Point Brands Canada (TPBC) brings value. With a portfolio of 75+ brands, Canadian distribution and dedicated retail support, TPBC works with retailers to build smarter assortments, improve sell-through and stay ahead of changing consumer demand.
“We don't just sell accessories, we help retailers build various categories that drive incremental revenue and improve the customer experience.”
Think Beyond the Accessories Wall
One of the biggest opportunities TPBC sees is treating accessories as a destination rather than simply filling wall space.
“A curated assortment almost always outperforms an oversized one.”
Instead of carrying a few rolling papers, grinders and lighters independently, retailers can create complete consumption solutions by merchandising complementary products together: papers, filters, lighters, trays, storage, batteries and cleaning products.
That means looking closely at what is actually selling, identifying core products that customers expect to find and making sure those products stay in stock. From there, retailers can build around different price points and introduce new or more premium products to give customers more choice.
Accessories can also become part of the everyday customer conversation. Simple questions such as “Do you need fresh papers today?” or “Are you looking for a new battery or grinder?”can help increase attachment while creating a more personalized shopping experience.
As TPBC points out, even small increases in accessory attachment can have a meaningful impact because accessories can offer stronger margins than cannabis products.
Brands Customers Already Love
A major benefit of the TPBC portfolio is the combination of trusted, recognizable brands with ongoing product innovation. For retailers, familiar brands can make the purchase decision easier for consumers while providing a dependable foundation for their accessories assortment.
Zig-Zag: A Category Staple
With more than 140 years of heritage, Zig-Zag is one of the world's most recognizable rolling paper brands and a core name in the rolling category. As the #1 rolling paper sold across Canada, Zig-Zag offers a broad assortment designed to meet different consumer preferences.
The brand's portfolio includes its iconic White papers, Unbleached options, Ultra Thin and Organic Hemp, as well as pre-rolled cones. The assortment is also continuing to evolve, launching mini bulk formats of Zig-Zag pre-rolled conesavailable in 1¼ and King Size formats.
Clipper: A Reusable Lighter to Gas Up Sales
Clipper the reusable lighter is known for its refillable design, replaceable flints and collectible artwork, giving retailers a product that combines functionality with repeat-use appeal.
TPBC sees value in reputable brands like Zig-Zag and Clipper because “value isn't simply about having the lowest price. Consumers want products they recognize and trust.”
RYOT: Essentials for Every Smoker
For customers looking for something beyond the basics, RYOT brings a more premium offering to the category. Its portfolio includes storage solutions, grinders and 510 batteries designed around performance and thoughtful design.
RYOT can help retailers create a good-better-best assortment, giving customers a clear path from essential accessories into higher-value products. That tiered approach is becoming more relevant as consumers become more educated about accessories and willing to upgrade.
What Accessories Are Trending?
These categories are seeing strong momentum and innovation this year:
Digital 510 Batteries with features like voltage precision, concealment & displays
Pre-Rolled Cones for convenience, new consumers & consistent smoking experience.
E-rigs + Vaporizers premium consumption device for the growing extracts category.
TPBC is also focused on bringing retailers products that solve real consumer needs while helping stores differentiate their assortment. Its current portfolio includes the Yocan Kodo Pro, along with Tribal and Nugz branded batteries.
More Than Distribution
TPBC's support doesn't stop when the order ships. Retailers can access merchandising recommendations, countertop displays and branded fixtures, POS materials, promotional programs, staff education, product launch support, sales team training, category reviews and sell-through analysis.
“Our goal is to help retailers maximize the return from every square foot dedicated to accessories. Accessories shouldn't be viewed as an add-on category. They can improve both the customer experience and the overall profitability of the store.”
Want to refresh your accessories section? TPBC recommends starting with the fundamentals:
1. Know what's actually selling.
Review sales performance rather than simply looking at what occupies shelf space.
2. Build around the essentials.
Focus on core categories such as 510s, papers and cones, and lighters, then build outward.
3. Create good, better and best options.
Give customers clear choices across price points.
4. Merchandise complementary products together.
Make it easy for customers to find everything they need for their preferred consumption method.
5. Keep the assortment fresh.
Regularly introduce new products, seasonal promotions and product drops to keep the category interesting.
Exclusive TPBC Benefits for IRC Collective Members
Through our partnership, IRC members have access to exclusive pricing, shipping perks and dedicated support from TPBC to make building an accessories menu easier.
First-Time TPBC Customers = 20% OFF + Free Shipping on your first order*
PLUS 10% OFF all orders throughout 2026* + 1 FREE Shipping Credit per Quarter
*Offer available to first-time TPBC customers within the IRC Collective network. Exclusions apply to select brands, including Storz & Bickel, PAX and Focus V.
The partnership also provides access to:
Merchandising recommendations and POS support
In-store activation and staff education
Product launches and promotional opportunities
Market insights from TPBC's field team
White-label opportunities and new product drops
Price matching support
Fast & free shipping on orders over $500
Get Started with TPBC - Sign up for an Account today!
Whether you're looking to establish an accessories program, improve an existing assortment or introduce new products to your customers, TPBC can help identify the right brands, categories and merchandising approach for your store.
IRC Collective Members can explore the 2026 TPBC Catalogue.
This feature is part of the IRC Collective Member Benefits program, connecting retailers with trusted partners who help them grow smarter, faster, and stronger.