Transforming the Cannabis Retail Experience with SKOOP Digital Signage
Featuring: Josh Cooper, Founder & CEO of SKOOP Inc.
From live digital menus to AI-powered creative tools, SKOOP is transforming how cannabis retailers connect with customers in-store. With real-time inventory sync, customizable signage, and automated brand integrations, SKOOP helps retailers boost engagement and sales—while keeping their experience uniquely their own.
Where It All Began
For Founder Josh Cooper, the future of cannabis retail isn’t just about transactions. It’s about creating experiences.
“The best stores don’t just sell products, they create experiences, Digital signage plays a key role in that, helping retailers educate customers and shape the atmosphere of the space.”
SKOOP was born at a pivotal moment. “Our friends opened one of Michigan’s first dispensaries right as the pandemic hit,” Josh recalls. “Customers had tons of questions, but budtenders couldn’t engage directly. We built Skoop Signage to help retailers educate and guide customers through digital screens, and that’s where it all began.” What started as a necessity has evolved into a full-scale digital engagement platform now used by cannabis retailers across North America.
Smarter, Faster, More Dynamic Retail
The proof is in the rankings. “In Toronto’s Eglinton West — one of the most saturated retail areas in the country — we got a client At its core, SKOOP’s mission is to make in-store communication smarter, faster, and more dynamic. With live menus that sync directly to a retailer’s POS system, inventory updates happen in real time, eliminating manual edits and ensuring what customers see is always accurate.
“Inventory changes all day, every day, and keeping menus updated is a full-time job,” Josh explains. “Skoop automates this process entirely. Our advanced Menu Builder lets retailers design professional, auto-updating menus without needing a designer or extra staff time.”
Proven Results and Real Impact
The results speak for themselves. According to SKOOP’s case studies, stores using two or more Skoop-powered screens see an average 21% increase in basket size.
Retailers use Skoop to highlight top products and brands, launch on-screen promotions through the AI Design Studio, and even generate new revenue streams with the in-store Brand-Retail Ad Exchange. “It’s not just about looking good,” Josh adds. “It’s about selling smarter.”
The Evolution of Digital Signage in Cannabis Retail
As the cannabis industry matures, SKOOP is seeing rapid innovation in how retailers approach digital engagement.
“We’re seeing more self-ordering kiosks, themed menus like ‘Vendor Day’ or ‘Menu of the Week,’ and more dynamic, high-velocity updates. Retailers are moving away from long scrolling menus and focusing instead on curated displays that highlight top sellers, deals, and feature products create faster, more engaging shopping experiences.”
Looking Ahead: AI and Automation in Retail
Innovation is at the core of everything SKOOP does. “Our AI Design Studio will soon let retailers turn any product in their POS into a 10-second animated ad instantly,” Josh shares. “We’re also launching an AI phone system that allows customers to call or text to place pickup or delivery orders, unlocking a powerful new inbound sales channel for retailers.”
What Sets SKOOP Apart
What makes SKOOP stand out is its balance of ease and opportunity. “Skoop has the industry’s number one Menu Builder, an advanced yet simple tool that lets retailers create and update menus in minutes instead of waiting weeks for edits,” Josh says.
“Even better, Skoop helps you generate revenue by unlocking marketing budgets from the brands you already carry. It’s all integrated and ready to go right out of the box.”
Member Benefits for IRC Collective Retailers
As an IRCC Member, SKOOP offers 20% off their services. Helping retailers modernize their in-store experience without the heavy lift. From automated digital menus to AI-powered marketing tools, SKOOP is proving that innovation and efficiency can go hand in hand in cannabis retail.
Learn more about SKOOP and explore their Member Benefit at skoopsignage.com.
Reach out here to get an introduction to the SKOOP team through IRCC.
This feature is part of the IRCC Member Benefits Campaign, connecting retailers with trusted partners who help them grow smarter, faster, and stronger.