Breadstack: Helping Dispensaries “Sell More Weed Online”
Featuring: Riel Roussopoulos, Head of Marketing at Breadstack
Breadstack has made a name for itself as the eCommerce platform built specifically for cannabis retail. Their mission is simple: help dispensaries sell more weed online. But as Head of Marketing at Breadstack, Riel Roussopoulos explains this is more than just a catchy slogan, it’s the principle that guides every decision they make.
“Will this help our clients sell more weed? We measure it quarterly to ensure we’re actually helping them see growth. If not, we look at what else can be done to help them see the revenue lift we’d like to see, which is ideally around 30%.”
Why Owning Your Online Store Matters
In an increasingly competitive retail landscape, cannabis stores are realizing that their website is one of their most valuable brand assets. According to Riel, owning your online store experience is crucial. “Brand is one of the most valuable parts of your business. You don’t want your site to feel like everyone else’s. You want to own that experience and, of course, all the data that generates,” he explains.
The Problem with Embedded Menus
While embedded menus may seem like an easy way to get an online store up and running, they come with hidden limitations. “Embedded menus are much harder to rank and, more importantly, there’s a limit to how much you can customize them,” says Roussopoulos. “The customer is in their checkout, not yours.”
Empowering Retailers with Data Ownership
Breadstack takes a hands-on approach to helping retailers own their digital presence from start to finish.
“From engaging with clients through live chat, the purchase process, and all the way to delivery using our apps, we help you gather and report on every part of your business. Best of all, you and only you own that data. There’s no marketplace or data play using your information for their benefit. You own it outright.”
Breadstack even goes the extra mile to protect that data. “We block scrapers from your website and continually evolve our bot-blocking technology,” Riel adds.
Real Results: Casa Bliss Case Study
One of Breadstack’s recent success stories comes from Casa Bliss Cannabis, who saw a 50% lift in website traffic and 32% growth in online sales after switching to Breadstack. Read the full case study here.
An Exclusive Offer for IRCC Members
To help retailers get started, IRCC Members receive an exclusive 20% discount on Breadstack’s eCommerce platform. “An extra 20% off never hurts when you’re outpaying for capital expenses.”
Final Advice for Retailers
When asked what advice he’d give to retailers looking to future-proof their eCommerce presence, Riel keeps it simple: “Invest in building a unique online shopping experience; don’t settle for a menu that looks like everyone else’s.”
Ready to see what Breadstack can do for your store? Reach out here to get introduced to their team.
This feature is part of the IRCC Member Benefits Campaign, connecting retailers with trusted partners who help them grow smarter, faster, and stronger.
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