Lite Label
The Low-Dose
Revolution
Retailers Can’t Ignore!
Most cannabis products are heavy. Lite Label isn’t.
We make low-THC products for the growing number of Canadians who want to stay social, stay functional—and still enjoy the moment.
Founded in Spring 2024 by industry veteran Grant Caton, Lite Label is built around a clear, purpose-driven mission: to serve the growing demand for low-THC, microdose-friendly cannabis products. These aren’t just niche offerings — they fill a major gap in the market, attracting new consumers and creating incremental revenue without disrupting existing sales patterns.
Why Go Lite? Because Not Everyone Wants to Blast Off
Consumer preferences are evolving. From wellness seekers to first-time buyers, many Canadians are looking for lighter, more functional cannabis options. Lite Label delivers exactly that — and brings new customers into your store. Whether they’re seeking a gentle entry point, something to enjoy socially without feeling overwhelmed, Lite Label hits the mark.
Not a Replacement. An Addition.
Lite Label doesn’t replace your top sellers, Lite Label isn’t trying to replace what’s already working. It’s incremental — designed to grow your basket size by offering options for different moods, times of day, and types of consumers. These products are “also” purchases, not “instead of.” A 10-pack of gummies or a 2-pack of pre-rolls is an easy “why not?” for the curious consumer.
More SKUs for more occasions = more revenue.
The Portfolio: Built to Sell
Lite Label’s pre-roll offerings are crafted with both the casual and consistent consumer in mind. The 2-pack format is ideal for trial and lighter-use occasions, while the 10-pack of slim rolls (0.35g each) is perfect for routine users looking for a smooth, balanced experience. For those seeking variety and value, the 20-roll Mixer Pack delivers a rotating selection that encourages discovery. All pre-rolls sit comfortably in the 12–19% THC range, offering a milder alternative without compromising satisfaction.
On the gummies side, Lite Label Lite Bite provide delicious low-dose options designed for control and versatility. The Sour Blue Raspberry comes in a 10-pack with 1 mg THC per piece (10 mg total), while Breezy Tropical Fruit delivers 20 pieces at 0.5 mg THC each. These gummies are tailored to consumers who want to fine-tune their experience.
All Lite Label products are crafted in state-of-the-art licensed facilities, using high-quality, batch-tested inputs to ensure consistency, reliability, and the premium experience today’s consumers expect.
Meet Your Next Favourite Customers
Lite Label is made for high value consumers your current selection might be missing:
First-timers who want a safe entry point
Wellness-focused buyers looking for balance, not intensity
Social consumers who want to stay present in the moment
People who tried cannabis once, got too high... and never came back (until now)
Why Retailers Should Care
Drive new traffic with approachable, low-THC products
Boost basket size with products that complement—not compete with—high-THC sales
Differentiate your store with premium-positioned, microdose options
Tap into a new category that’s poised for serious growth
Stay stocked with innovation—Lite Label’s pipeline is active and expanding
Plus, with a strong brand voice and social media presence, the brand is engaging consumers where they’re already spending time.
Leading the Low-Dose Movement
This isn’t just a trend. It’s the start of a new category in cannabis retail. Lite Label is pioneering the low-dose revolution, and it’s giving stores like yours a chance to lead—not follow. If you’re looking for products that are easy to explain, easy to try, and easy to love, Lite Label deserves your shelf space. It’s not just good for business—it’s good for the future of cannabis retail.
Let’s grow the pie—not just fight over slices.
Stock Lite Label. Attract new customers. Make cannabis more welcoming for everyone.
Website: getlitelabel.com
Instagram: @getlitelabel