Rural Buds
Welcome to IRC Collective's Retailer Spotlight, where we shine a light on the incredible independent cannabis retailers shaping the industry. 🌿✨ Each week, we celebrate the passion, dedication, and unique stories behind our valued partners. These retailers not only provide exceptional customer experiences but also contribute to the growth and innovation of the cannabis community. 💚
This week, we’re thrilled to feature Stacie from Rural Buds with 4 locations in Manitoba 🙌
Q: What inspired you to open a cannabis retail store?
A: We opened Rural Buds because we saw a real need in our community—not just for access to safe cannabis, but for a space where people could feel welcome, ask questions, and connect 🌱. We're passionate about the plant, the culture, and supporting rural communities through responsible cannabis retail.
Q: Is there a story behind your store’s name and branding?
A: Absolutely. “Rural Buds” is a nod to both our roots and the people we serve 🌾. It plays on the idea of “buds” as both cannabis and friendship—because that’s what we’re building here: community 💚. Our branding reflects simplicity, warmth, and authenticity—just like the small towns we love.
Q: How does being an independent cannabis retailer shape your approach to business compared to corporate chains?
A: Being independent means, we can focus on the things that truly matter to our community. We're not driven by shareholders or cookie-cutter models—we're here to listen, adapt, and personalize every experience 👂✨. Our decisions are guided by real conversations with our customers, not corporate metrics.
Q: Can you describe your store’s vibe or atmosphere? What do you want customers to feel when they walk in?
A: Think cozy, calm, and judgment-free 🍃. We want folks to feel like they’re stepping into a friendly neighbour’s space—welcoming, informative, and relaxed. Whether you’re a curious first-timer or a seasoned connoisseur, this is a space where you’re seen and respected.
Q: How has being a member of the IRC Collective helped add value to your business?
A: The IRC Collective has been an incredible support system 💪. From advocacy to industry updates to member benefits, they help independent retailers like us punch above our weight. It’s empowering to be part of a collective voice that actually moves the needle.
Q: Who is your favourite IRC Collective member benefit partner? How have they elevated your business?
A: How do we pick just one? Adastra, Weed Me, Sticky Greens, just to name a few have been amazing 🌟. Their tools have helped streamline our operations and improve the customer experience. It's partnerships like these that let us focus more on our people and products while keeping the backend strong.
Q: What brands in the market currently excite you and why?
A: We're loving what our local Manitoba brands like: 410 Farms, Unlicensed Producer and Kief Cannabis are doing 🌾🔥—clean products, strong values, and a genuine connection to the culture. We always look for brands that prioritize quality, transparency, and innovation. When they care about the plant and the people, it shows.
Q: What is the most rewarding aspect of running an independent cannabis retail store?
A: Seeing someone leave with a smile 😊—whether it’s because they found the perfect product or just had a great conversation—that’s everything. We love being a trusted part of someone’s wellness or recreational journey. Building that trust is incredibly rewarding.
Q: How do you stay informed and ahead in this rapidly evolving industry?
A: We stay curious, stay connected, and stay adaptable 🌍. That means engaging with other independents, staying active in industry groups like IRCC, attending events, and keeping close tabs on what our customers are saying and needing.
Q: How do you envision your store and the independent cannabis retail landscape evolving over the next five years?
A: We see more collaboration, more innovation, and more community-focused growth 🤝. For Rural Buds, we want to keep deepening our roots—expanding thoughtfully while staying true to who we are. Independent voices will continue to play a vital role in keeping this industry diverse, inclusive, and connected to its culture.
Q: If your store had a signature product or strain, what would it be and why?
A: It would be something like a balanced hybrid 🌞🌿—down-to-earth but full of good vibes. A strain that helps you relax but still keeps the spark alive, just like Rural Buds itself. Maybe we’ll call it Small Town Sunshine—something that feels like home.
Website: https://ruralbudscannabis.ca
Instagram: @rural_buds_cannabis_shops